My name is Hely Rotbard
Hely was born in 1976, raised, and living in Israel, married and mother to two children. Hely has a Bachelor of Arts degree in communications from Farleigh Dickinson University (FDU) in New Jersey.It was 2002 when She finally decided to turn my hobby into a business.
“I began designing and creating to myself but with the interest of the local market my business started to expand.
I always had a passion to design and create fashion. Most of my collection is designed with shiny crystals and quality metals, and I decided to design a popular item that most urban woman will like to wear in the evening for a cocktail.
My desire is to match my designs to every woman, I want my designs to have a strong presence that no one can ignore, when anybody see’s a woman wearing my designs, but on the other hand I always make sure that it will not dominate the personality of the woman who is wearing my jewels.
It must flow and match the overall of her look and style. it must also match the modern urban life. These feelings of love and joy are what inspires me.
I loved to use hearts and drops pendants that reflect the feelings…Feeling of a simple love.A feeling that makes every woman happy.
A woman who wears my designs would feel loved and pretty. A small piece…Will be the last item that a woman puts on to make her feel – PERFECT…!
One of the best reviews that I enjoyed reading was: “…with her eye for detail, passion and renowned metro chic style, it’s no wonder Hely Designs has become the must have name for every woman’s wardrobe”
Hely Designs was founded by Hely Rotbard on 2002. Hely Designs is a cutting-edge jewelry, belts, and other accessories designer. The jewely is exported all over the world, including the major fashion centers of Hong Kong , Milan, Tokyo, London, New York, and Los Angeles.
Hely Designs is renowned for her sophisticated style.
Israel based Hely Rotbard eye catching metro chic designs are worn by celebrities such as Kim Kardasian and Natalie Cole , and featured in magazines such as Life & Style, Vogue, Elle, Glamour and Harper’s Bazaar.
Each item is handmade with the highest regard for quality materials. The metals are imported from Germany, the crystals are imported from the Czech Republic and Austria, and other quality raw materials are exclusively made for Hely. All items are designed solely by Hely Rotbard and manufactured under strict quality control.
The Hely Designs logo and label assures our customers of the quality of materials, original design and personal touch put into each one of our pieces.
Hely Designs is one of the “Top 10 jewelry designers” of the WGSN 2008.
“Hely Designs” is participating as a partner in the SWAROVSKI ELEMENTS PLATFORM since 2008 and also has been sold by the crystallized Swarovski concept stores in London and New York, as well as in Swarovski n-store boutiques in Austria at the Swarovski Crystal Worlds in Wattens, Swarovski Innsbruck and Swarovski Vienna.